Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps - Couverture souple

Hitchens, Paul; Hitchens, Julia

Couverture souple

ISBN 10 : 1473627559 ISBN 13 : 9781473627550

Editeur : Teach Yourself, 2016

Synopsis

Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.

Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.

Each of the seven chapters in Brand Management In A Week covers a different aspect:
- Sunday: Determine your brand focus
- Monday: Define your brand strategy
- Tuesday: Express your brand through its identity
- Wednesday: Evolve your brand culture
- Thursday: Build your employer brand
- Friday: The importance of design
- Saturday: Sustaining the brand

A propos du livre

À propos de l?auteur

Paul Hitchens and Julia Hitchens have over 50 years' combined experience in the creative industries, working in advertising, branding, design and marketing. They are the husband and wife team behind Verve Brand Consultancy. Since 1996 Paul and Julia have helped hundreds of businesses to realize their brand's potential through consultancy, seminars and training workshops. Their brand name 'Verve' means 'energy, enthusiasm and dynamism', all values required for brand building.

Paul and Julia are co-authors of Create the Perfect Brand, a Teach Yourself guide to branding. Together they have also written and presented a series of brand training workshops for executive education. Their specialist courses include Brand Strategy, Core Values Brand Identity, Brand Touchpoints and Employer Branding. Paul Hitchens is a Course Director for the Chartered Institute of Marketing and presents the CIM Brand Masterclass. For more information about Verve Brand Consultancy, visit:verve.co.uk.

À propos de la quatrième de couverture

Brand management just got easier
You are just seven steps away from understanding the principles of successful brand management. Imagine knowing your brand so thoroughly that you can instinctively guide it through each stage of growth to provide a relevant and consistent experience to its audience. Now you can.

Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. You'll also find exercises to help you put it all into action.

The fastest way to successful brand management
Whether you choose to read it in a week or in a single sitting, Brand Management In A Week is your fastest route to success:

- Sunday: Determine your brand focus
- Monday: Define your brand strategy
- Tuesday: Express your brand through its identity
- Wednesday: Evolve your brand culture
- Thursday: Build your employer brand
- Friday: The importance of design
- Saturday: Sustaining the brand

Learn in a week, remember for a lifetime

Détails de l'édition

• Éditeur: Teach Yourself
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473627559
• ISBN 13: 9781473627550
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
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