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Powered by Change: How to design your business for perpetual success - THE SUNDAY TIMES BUSINESS BESTSELLER - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently and develop strategies that are executed in a successful way. This is partly down to the speed of change and also down to the mindset about change that is common amongst large and small companies. To them, change is seen as the enemy. This book proposes a role reversal and gives people a brand new methodology as a practical guide in how to use change as a fuelling mechanism to generate outstanding business success. We all accept that change is the only constant, yet the author believes there is a significant lack of insight into how to think and act in a way that capitalises on a constantly changing environment.
Powered by Change requires leaders to adopt a more radical view about the way business is done. The Windmill is constructed using four blades: Purpose, People, Product and Process. Getting these four blades to work in harmony with one another leads to an empowered business that can use the winds of change to fuel business success. Powered by Change is filled with examples and stories from around the world, including global corporates and start-up ventures, alongside colourful insights and above all, actionable steps to take to achieve competitive advantage. Key topics include change, innovation, leadership, strategy and futureproofing.
With a foreword by Alastair Stewart OBE, Newscaster, ITV
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À propos de l?auteur
Jonathan MacDonald is an inventor, investor, business strategist and internationally acclaimed speaker. As one of the world's most in-demand thought leaders he is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Jonathan is a contributor to numerous publications including Google's Think Insights, Forbes, and the British Airways Business Life magazine. He is involved in a number of exciting projects that are proudly powered by change.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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