International Marketing Strategy: Analysis, Development and Implementation - Couverture souple

Kenyon, Dr. Alexandra; Lowe, Robin; Doole, Isobel

Couverture souple

ISBN 10 : 1473723701 ISBN 13 : 9781473723702

Editeur : Cengage Learning EMEA, 2016

Synopsis

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

A propos du livre

À propos de l?auteur

Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473723701
• ISBN 13: 9781473723702
• Reliure: Broché
• Nombre de pages: 491
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne