Articles liés à International Marketing Strategy: Analysis, Development...
Synopsis
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCengage Learning EMEA
- Date d'édition2016
- ISBN 10 1473723701
- ISBN 13 9781473723702
- ReliureBroché
- Langueanglais
- Nombre de pages491
- Coordonnées du fabricantnon disponible
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International Marketing Strategy
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GARDNERS VI BOOKS AMS006, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
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Etat : Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-038-01843
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International Marketing Strategy
Edité par
GARDNERS VI BOOKS AMS006, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-037-02167
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International Marketing Strategy: Analysis, Development and Implementation
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781473723702
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International Marketing Strategy: Analysis, Development and Implementation
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781473723702
Quantité disponible : 1 disponible(s)
Image d'archives
International Marketing Strategy: Analysis, Development and Implementation
Edité par
GARDNERS VI BOOKS AMS006, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR009230161
Quantité disponible : 1 disponible(s)
Image d'archives
International Marketing Strategy: Analysis, Development and Implementation
Edité par
GARDNERS VI BOOKS AMS006, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007418493
Quantité disponible : 3 disponible(s)
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International Marketing Strategy: Analysis, Development and Implementation
Edité par
Cengage Learning EMEA, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur wbs6951462335
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International Marketing Strategy: Analysis, Development and Implementation
Edité par
Cengage Learning EMEA, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs6632315385
Quantité disponible : 1 disponible(s)
Image d'archives
International Marketing Strategy
Edité par
Cengage Learning, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-038-01827
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International Marketing Strategy
Edité par
Unbekannt, 2016
ISBN 10 : 1473723701
ISBN 13 : 9781473723702
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Innen: gewellt / Feuchtigkeitsschaden. | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 26475063/3
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