Strategy: An International Perspective - Couverture rigide

De Wit, Bob; Meyer, Ron

Couverture rigide

ISBN 10 : 1473725151 ISBN 13 : 9781473725157

Editeur : Cengage Learning EMEA, 2017

Synopsis

Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.

A propos du livre

À propos de l'auteur

Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe. Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob's research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1473725151
• ISBN 13: 9781473725157
• Reliure: Relié
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible