Marketing Concepts & Strategies - Couverture souple

Simkin, Lyndon; Pride, William; Ferrell; Dibb, Sally

Couverture souple

ISBN 10 : 1473760275 ISBN 13 : 9781473760271

Editeur : Cengage Learning EMEA, 2019

Synopsis

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

A propos du livre

À propos des auteurs

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA.

O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1473760275
• ISBN 13: 9781473760271
• Reliure: Broché
• Nombre de pages: 832
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible