Marketing Concepts and Strategies - Couverture souple

Dibb, Sally; Simkin, Lyndon; Pride, William; Ferrell

Couverture souple

ISBN 10 : 1473778581 ISBN 13 : 9781473778580

Editeur : Cengage Learning EMEA, 2023

Synopsis

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

A propos du livre

À propos des auteurs

Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.

William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS, a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a PRINCIPLES OF MARKETING text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2023
• ISBN 10: 1473778581
• ISBN 13: 9781473778580
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 832
• Coordonnées du fabricant: non disponible