A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love - Couverture souple

MacNabb, Matt

Couverture souple

ISBN 10 : 1473894174 ISBN 13 : 9781473894174

Editeur : Pen & Sword History, 2017

Synopsis

We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

A propos du livre

À propos de l'auteur

Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman's Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt's third book.

Détails de l'édition

• Éditeur: Pen & Sword History
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1473894174
• ISBN 13: 9781473894174
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible