Exploring Media Research: Theories, Practice, and Purpose - Couverture souple

Ruddock, Andy

Couverture souple

ISBN 10 : 1473902541 ISBN 13 : 9781473902541

Editeur : SAGE Publications Ltd, 2017

Synopsis

Donald Trump’s use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today’s media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.

In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. This book:

• Explains how principles of motivation, causation, generalizability, and ethics apply to media research.
• Outlines different forms of ‘reality’ created by media stories, media users, and the blending of media and interpersonal communication.
• Identifies key areas of research, from media industries, content and events to regulation, policy and audiences.
• Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of ‘big data’.
• Brings theory to life throughout with a range of contemporary case studies.

Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication, and cultural studies.

A propos du livre

À propos de l'auteur

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary "isms"; activism, sexism, Trumpism, and extremism.

À propos de la quatrième de couverture

This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1473902541
• ISBN 13: 9781473902541
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 303
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne