Analysing Quantitative Survey Data for Business and Management Students - Couverture rigide

Livre 4 sur 12: Mastering Business Research Methods

Dawson, Jeremy

 
9781473907508: Analysing Quantitative Survey Data for Business and Management Students

Synopsis

In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jeremy Dawson is a Reader in Health Management at the University of Sheffield, working jointly between the Institute of Work Psychology (part of the Management School) and the School of Health and Related Research (ScHARR).

À propos de la quatrième de couverture

This concise and practical guide explores the use of analysing quantitative survey data using classical test theory as a method for conducting research in a business and management Masters dissertation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781473907515: Analysing Quantitative Survey Data for Business and Management Students

Edition présentée

ISBN 10 :  1473907519 ISBN 13 :  9781473907515
Editeur : Sage Publications Ltd, 2016
Couverture souple