Research Methods in Tourism, Hospitality and Events Management

Brunt, Paul; Horner, Susan; Semley, Natalie

ISBN 10 : 1473919150 ISBN 13 : 9781473919150

Editeur : SAGE Publications Ltd, 2017

A propos du livre

Présentation de l'éditeur :

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional by-hand methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor s manual, multimedia links and further links to research examples.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

À propos de cette édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2017
• ISBN 10: 1473919150
• ISBN 13: 9781473919150
• Reliure: Livre broché
• Numéro d'édition: 1
• Nombre de pages: 360