Doing Research in the Business World - Couverture souple

Gray, David E.

Couverture souple

ISBN 10 : 1473938430 ISBN 13 : 9781473938434

Editeur : SAGE Publications Ltd, 2016

Synopsis

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473915688)

Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom.

The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and are given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline.

Packed full of learning features and complemented by a free interactive eBook* that includes author video chapter introductions,  top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style.   

Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies

 

*interactivity only available through Vitalsource eBook

A propos du livre

À propos de l'auteur

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.

David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1473938430
• ISBN 13: 9781473938434
• Reliure: Broché
• Nombre de pages: 840
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible