This helpful book takes a pragmatic, real-world approach to research methods that gives readers the tools and confidence to carry out their own research in and out of the classroom. Expertly weaving quantitative, qualitative, and mixed methods together, it encourages readers to be open-minded in choosing the most appropriate methods for their projects.
Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, the new Fourth Edition remains on the forefront of practical, applied research and guides readers through every step of the research process from start to finish.
Brimming with checklists, interdisciplinary examples, and tips about navigating the realities of planning a project, collecting and analyzing data, and sharing research findings, Doing Research in the Real World is still the companion for any student undertaking a research project.
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David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.
David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
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