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Conducting Focus Groups for Business and Management Students - Couverture souple

Livre 7 sur 12: Mastering Business Research Methods

Oates, Caroline J.; Alevizou, Panayiota J.

 
9781473948228: Conducting Focus Groups for Business and Management Students
Couverture souple
ISBN 10 : 1473948223 ISBN 13 : 9781473948228
Editeur : SAGE Publications Ltd, 2017

Synopsis

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Panayiota J. Alevizou is a lecturer in marketing in the University of Sheffield and an experienced marketing practitioner. She has used focus groups as a main research method for most of her publications. As a practitioner Panayiota organised and moderated focus groups for many years and in different European cities for consultancy projects. Panayiota leads an on-going project, utilising focus groups, which evaluates on-pack sustainability claims for companies. She is an affiliated member of the Chartered Institute of Marketing and a member of the Centre for Research in Marketing and Society based in the Management School.

À propos de la quatrième de couverture

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2017
Langue
anglais
ISBN 10 
1473948223
ISBN 13 
9781473948228
Reliure
Broché
Numéro d'édition
1
Nombre de pages
90
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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