Reinventing Print looks at the rise of digital technology and examine the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This book then focuses on our current post-digital age, in which typography embraces both the digital and the traditional craft of typography from letterpress to handrawn fonts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
David Jury teaches at Anglia Ruskin University in Cambridge, UK. He is also the author and designer of a number of books including Graphic Design Before Graphic Designers; About Face: Reviving the Rules of Typography; Letterpress: The Allure of the Handmade; and What is Typography? From 1996 to 2006 he was the editor of TypoGraphic, journal of the International Society of Typographic Designers. As a typographer and book designer he has won Awards of Excellence from D&AD, ICOGRADA, ISTD and the New York Type Club.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. N° de réf. du vendeur LU-9781474262699
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Paperback. Etat : New. With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography.Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well.Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. N° de réf. du vendeur LU-9781474262699
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Soft cover. Etat : Fine. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. 206 p. : col. ill. Minimal shelf wear to edges, no inscriptions, tight and square binding. Photographs available on request. All books dispatched same or next working day in robust packaging. N° de réf. du vendeur 014041
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