Format for Graphic Designers - Couverture souple

Ambrose, Gavin; Harris, Paul

Couverture souple

ISBN 10 : 1474290639 ISBN 13 : 9781474290630

Editeur : Bloomsbury Visual Arts, 2019

Synopsis

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

A propos du livre

À propos des auteurs

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

Détails de l'édition

• Éditeur: Bloomsbury Visual Arts
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1474290639
• ISBN 13: 9781474290630
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne