Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies - Couverture souple

Chao, Stanley

 
9781475911787: Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies
Couverture souple
ISBN 10 : 1475911785 ISBN 13 : 9781475911787
Editeur : iUniverse, 2012

Synopsis

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses: learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the "Mao Generation" Chinese who are now China's business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

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À propos de l'auteur

Stanley Chao has worked in China for more than twenty years and currently serves as managing director for All In Consulting, assisting companies in their Asia and China business strategies. He holds degrees from Columbia University, the University of Pennsylvania and an MBA from UCLA. He speaks Mandarin and Japanese.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2012
Langue
anglais
ISBN 10 
1475911785
ISBN 13 
9781475911787
Reliure
Broché
Nombre de pages
246
Coordonnées du fabricant
non disponible
Personne responsable
non disponible