Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age - Couverture souple

Brea, Cesar A.

Couverture souple

ISBN 10 : 1475959567 ISBN 13 : 9781475959567

Editeur : iUniverse, 2012

Synopsis

Pragmalytics REACTIONS TO "PRAGMALYTICS" ""This is really good... full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives... a grounded human starting place that lets you make better decisions."" -Ben Kline, ex CSO/CMO, Leo Burnett ""This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable."" -Bob Neuhaus, Global Sector Head - Financial Services, TNS ""This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-ch...

A propos du livre

Présentation de l'éditeur :

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard - logically, technically, and especially organizationally. Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern marketing forest among ever-denser thickets of data, channels, and tools. REACTIONS TO "PRAGMALYTICS" "This is really good . . . full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives . . . a grounded human starting place that lets you make better decisions" -Ben Kline, ex CSO/CMO, Leo Burnett "This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable" -Bob Neuhaus, Global Sector Head - Financial Services, TNS "This book presents practical advice with good examples and an easy-to-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way" -Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group

Biographie de l'auteur :

Cesar A. Brea is a partner in Force Five Partners, LLC, a Boston-based marketing analytics agency that helps clients conceive, execute, and sustain analytically-intensive multi-channel marketing strategies. For more, see www.forcefivepartners.com, or Cesar's blog at www.octavianworld.org

À propos de cette édition

• Éditeur: iUniverse
• Date d'édition: 2012
• ISBN 10: 1475959567
• ISBN 13: 9781475959567
• Reliure: Broché
• Nombre de pages: 118