Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising - Couverture souple

Stephens, Jack

 
9781475994995: Sensible Small Business Advertising: Successfully Building Your Business with Effective Advertising
Couverture souple
ISBN 10 : 1475994990 ISBN 13 : 9781475994995
Editeur : iUniverse, 2013

Synopsis

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

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Présentation de l'éditeur

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

Biographie de l'auteur

Jack Stephens earned a BA and an MA from Bob Jones University. He is a media consultant and advertising account representative with Haines Local Search in central Ohio and has received multiple President's Club awards. In more than fourteen years in advertising, Jack has worked for Haines, Yellowbook, and the Columbus Dispatch.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
iUniverse
Date d'édition
2013
Langue
anglais
ISBN 10 
1475994990
ISBN 13 
9781475994995
Reliure
Broché
Nombre de pages
174
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781475995008: Sensible Small Business Advertising: Successfully Building Your Business With Effective Advertising

Edition présentée

ISBN 10 :  1475995008 ISBN 13 :  9781475995008
Editeur : iUniverse, 2013
Couverture rigide