Babe Ruth and the Creation of the Celebrity Athlete - Couverture souple

Barthel, Thomas

 
9781476665320: Babe Ruth and the Creation of the Celebrity Athlete
Couverture souple
ISBN 10 : 147666532X ISBN 13 : 9781476665320
Editeur : McFarland & Co Inc, 2018

Synopsis

From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent.

Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag.

Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.

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À propos de l?auteur

Thomas Barthel, a professor emeritus in the State University of New York system, has written nine books on subjects ranging from the Civil War, to baseball history to civil engineering. He lives in Clinton, New York.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McFarland & Co Inc
Date d'édition
2018
Langue
anglais
ISBN 10 
147666532X
ISBN 13 
9781476665320
Reliure
Broché
Nombre de pages
286
Coordonnées du fabricant
non disponible
Personne responsable
non disponible