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The Podcast Handbook: Create It, Market It, Make It Great - Couverture souple

Parke, Jacqueline N.

 
9781476681931: The Podcast Handbook: Create It, Market It, Make It Great
Couverture souple
ISBN 10 : 1476681937 ISBN 13 : 9781476681931
Editeur : McFarland & Co Inc, 2022

Synopsis

This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McFarland & Co Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
1476681937
ISBN 13 
9781476681931
Reliure
Broché
Nombre de pages
234
Coordonnées du fabricant
non disponible
Personne responsable
non disponible