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The Cw Comes of Age: Essays on Programming, Branding and Evolution - Couverture souple

 
9781476682112: The Cw Comes of Age: Essays on Programming, Branding and Evolution
Couverture souple
ISBN 10 : 1476682119 ISBN 13 : 9781476682112
Editeur : McFarland & Co Inc, 2022

Synopsis

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.

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À propos des auteurs

Ashley Lynn Carlson is Associate Provost at Western Colorado University. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.

Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McFarland & Co Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
1476682119
ISBN 13 
9781476682112
Reliure
Broché
Nombre de pages
277
Éditeur
Carlson Ashley Lynn, Perdigao Lisa K.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible