The Cw Comes of Age: Essays on Programming, Branding and Evolution - Couverture souple

Couverture souple

ISBN 10 : 1476682119 ISBN 13 : 9781476682112

Editeur : McFarland & Co Inc, 2022

Synopsis

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.

A propos du livre

À propos des auteurs

Ashley Lynn Carlson is Associate Provost at Western Colorado University. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.

Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.

Détails de l'édition

• Éditeur: McFarland & Co Inc
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1476682119
• ISBN 13: 9781476682112
• Reliure: Broché
• Nombre de pages: 277
• Éditeur: Carlson Ashley Lynn, Perdigao Lisa K.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible