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Playing the Percentages: How Film Distribution Made the Hollywood Studio System - Couverture rigide

Long, Derek

 
9781477328941: Playing the Percentages: How Film Distribution Made the Hollywood Studio System
Couverture rigide
ISBN 10 : 1477328947 ISBN 13 : 9781477328941
Editeur : University of Texas Press, 2024

Synopsis

A history of film distribution in the United States from the 1910s to the 1930s, concentrating on booking, circuiting, and packaging marketing practices.

Told not as a "golden age" narrative of films, stars, or individual studios but as an economic history of the industry's film distribution practices, Playing the Percentages is the story of how Hollywood's vertically integrated studio system came to be. Studying the history of distribution during the growth of Hollywood, Derek Long makes a case for the domination of the studio system as the result of struggles over distribution practices.

Through a combination of archival research, critical surveys of the film industry trade press, and economic analysis, Long uncovers a complex and ever-shifting system of wrangling between distributors and exhibitors. Challenging the overemphasis within scholarship on "block booking" as a monolithic distribution mode, and attending to distribution practices beyond simple circulation, Long highlights the crucial changes in film distribution brought about by live theater, the rise of features, and the transition to sound. Playing the Percentages is a comprehensive history of film distribution in the United States during the silent era that illustrates the importance of power struggles between distributors and exhibitors over booking, pricing, and playing time.

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À propos de l'auteur

Derek Long is an assistant professor of media and cinema studies at the University of Illinois Urbana-Champaign. He is the creator and developer of Early Cinema History Online (ECHO), a filmographic database of credits for over 35,000 early American films.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Texas Press
Date d'édition
2024
Langue
anglais
ISBN 10 
1477328947
ISBN 13 
9781477328941
Reliure
Relié
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible