The Ad Game - Couverture souple

Lynnes, Milt

Couverture souple

ISBN 10 : 1477401644 ISBN 13 : 9781477401644

Editeur : Createspace Independent Publishing Platform, 2012

Synopsis

NEW REVISED EDITION A fast moving novel of a fierce corporate power struggle set during seven days in the relentless world of an advertising agency. Will Raffensberger, ad agency CEO, dies suddenly. He leaves behind a firm on the edge of bankruptcy. What he doesn't leave is a succession plan. An ensuing power struggle pits the veteran number two executive against three young guns holding the reins of the business. While the contenders jockey for position, they also grapple with the daily pressures and intrigue of the ad game, a landscape reminiscent of the televison series "Mad Men." The leadership struggle culminates in a boardroom clash with a surprising outcome.

A propos du livre

À propos de l'auteur

Milt Lynnes was executive vice president of one of the world's largest multi-national agencies. He then spent the final 15 years of his career as a partner at one of Chicago's largest privately held agencies and retired as CEO. He is a recipient of several dozen advertising creative awards. Now he splits his time between the ski slopes of Utah and the beaches of Naples, Florida.

Détails de l'édition

• Éditeur: Createspace Independent Publishing Platform
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1477401644
• ISBN 13: 9781477401644
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible