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Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Harley Manning founded Forrester’s customer experience research practice when he joined the firm in 1998. Today he leads a team of analysts that cover enterprise-level customer experience topics ranging from strategy to metrics and business models.
Kerry Bodine leads Forrester’s research on experience design. Kerry’s research, analysis, and opinions appear frequently on sites like Harvard Business Review, Forbes, and Advertising Age, and she blogs for Forrester and 1to1 Media.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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