Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition) - Couverture souple

Steidl, Dr Peter

 
9781478339649: Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
Couverture souple
ISBN 10 : 1478339640 ISBN 13 : 9781478339649
Editeur : CreateSpace Independent Publishing Platform, 2012

Synopsis

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2012
Langue
anglais
ISBN 10 
1478339640
ISBN 13 
9781478339649
Reliure
Broché
Numéro d'édition
2
Nombre de pages
178
Coordonnées du fabricant
non disponible
Personne responsable
non disponible