Synopsis
This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This book introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. It presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops. It also presents the archetype collection - 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
Edité par
CreateSpace Independent Publishing Platform, 2012
ISBN 10 : 1478339640
ISBN 13 : 9781478339649
Ancien ou d'occasion
paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781478339649
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EUR 5,67
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Image d'archives
Creating Brand Meaning: How to use Brand Vision Archetypes (2nd edition)
Edité par
CreateSpace Independent Publishing Platform -, 2012
ISBN 10 : 1478339640
ISBN 13 : 9781478339649
Ancien ou d'occasion
paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781478339649
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EUR 10,10
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