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SWIPE FILE ~1970's~ Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume I - Couverture souple

Crawford, Franklin Scott

 
9781479182442: SWIPE FILE ~1970's~ Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume I
Couverture souple
ISBN 10 : 1479182443 ISBN 13 : 9781479182442
Editeur : CreateSpace Independent Publishing Platform, 2012

Synopsis

For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume I of VII.Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products.Volume II advertising categories: Foot Wear, Apparel, Automobiles.Volume III advertising categories: Automobile Imports, Automobile Parts & Service.Volume IV advertising categories: Tobacco Products.Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks, Stocks & Bonds.Volume VI advertising categories: Beverages, Alcoholic Beverages.Volume VII+ advertising categories: Motorcycles, Oil, Natural Gas & Gasoline, Airlines, Travel, Industrial Products, Communications, Office Equipment, Computers, Television, Radio & Audio Systems, Magazines & Newspapers, Book & Music Clubs, Sports & Entertainment, Military Recruiting, Public Service, But Wait ... There's More! Each volume presents over 125 pages of powerful advertising campaigns. Scans of actual ads as printed in numerous magazines across the spectrum of general and special interests. This book gives you an anthology of proven impact. It presents a selection of print media tear sheets from important, influential & persuasive advertising campaigns from the 1970's. Specific products come and go, yet proven powerful, potent methods of persuasion and influence guided by appeals to human emotions and supported by logic and understanding have not changed. Of course, no copywriter, no art director, no creative director, no account executive on the agency side of the business, and certainly no advertising and marketing manager, no brand manager, no senior brand manager on the client side should be without a reference to what has been done in past decades to create, produce and place effective marketing messages for a wide variety of different products and services."If you can find a better swipe file ... buy it!"Now you can own a real swipe file!SWIPE FILE ~ 1970's ~ Advertising Campaigns ... Persuasive Presentations For Powerful Marketing Ideas ... Volume I

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume I of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks, Stocks & Bonds. Volume VI advertising categories: Beverages, Alcoholic Beverages. Volume VII+ advertising categories: Motorcycles, Oil, Natural Gas & Gasoline, Airlines, Travel, Industrial Products, Communications, Office Equipment, Computers, Television, Radio & Audio Systems, Magazines & Newspapers, Book & Music Clubs, Sports & Entertainment, Military Recruiting, Public Service, But Wait ... There's More! Each volume presents over 125 pages of powerful advertising campaigns. Scans of actual ads as printed in numerous magazines across the spectrum of general and special interests. This book gives you an anthology of proven impact. It presents a selection of print media tear sheets from important, influential & persuasive advertising campaigns from the 1970's. Specific products come and go, yet proven powerful, potent methods of persuasion and influence guided by appeals to human emotions and supported by logic and understanding have not changed. Of course, no copywriter, no art director, no creative director, no account executive on the agency side of the business, and certainly no advertising and marketing manager, no brand manager, no senior brand manager on the client side should be without a reference to what has been done in past decades to create, produce and place effective marketing messages for a wide variety of different products and services. "If you can find a better swipe file ... buy it!" Now you can own a real swipe file! SWIPE FILE ~ 1970's ~ Advertising Campaigns ... Persuasive Presentations For Powerful Marketing Ideas ... Volume I

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2012
Langue
anglais
ISBN 10 
1479182443
ISBN 13 
9781479182442
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg