Advertising Evolution - Traditional Media, Social Media & Digital Media: Making Sense of the Marketing Options in Today's World - Couverture souple

Musial, Julie A.

Couverture souple

ISBN 10 : 1479346543 ISBN 13 : 9781479346547

Editeur : CreateSpace Independent Publishing Platform, 2012

Synopsis

Traditional Media, Social Media & Digital Media. All three forms of media work well together but they work differently. Traditional advertising interrupts great content with a diverting message. Social Media and digital media give great value by publishing magnetic and engaging content of which the consumer wants more. The strategies that work in traditional, social and digital media also differ. It makes sense to learn how these strategies work or at least how to find the right media expert who can implement your advertising strategy for you.

A propos du livre

À propos de l'auteur

Julie Musial is an advertising specialist having worked in or studied all forms of advertising for more than 25 years. Julie has owned three businesses herself and knows what it takes to succeed. She is an author, trainer, business coach and speaker. Julie is life long learner staying on top of all changes in the media industry through continual education.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1479346543
• ISBN 13: 9781479346547
• Reliure: Broché
• Nombre de pages: 150
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg