Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak--sell the sizzle." His book "How to Put Yourself Across" collects his finest advice on how to sell yourself, make friends, influence others, and achieve your goals. You'll discover why it pays to be a good listener, admit it when you are wrong, give people an incentive, not correct others (help them!), and radiate warmth. Great information from "America's #1 Salesman"!
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