Synopsis
The Accidental Analyst: Show Your Data Who's Boss
Are you drowning in a sea of data? Would you like to take control of your data and analysis to quickly answer your business questions and make critical decisions? Do you want to confidently present results and solutions to your managers, colleagues and clients?
If so, The Accidental Analyst is for you! Although you didn’t plan for a career as a data analyst, you’re now in a position where you have to analyze data to be successful. Whether you’ve been working with data for a few years or are just getting started, you can learn how to analyze your data to find answers to real-world questions. Using illustrated examples, we’ll walk you through a clear, step-by-step framework that we call The Seven C’s of Data Analysis.
Read this book for inspiration, ideas and confidence to begin tackling the problems you face at work. Keep it by your desk as a reference on how to organize, analyze and display your data. Don’t worry, you can continue to use your favorite spreadsheet or data analysis software—this information is not tied to any particular application. Throughout the book, we also include expert tips, tricks, and shortcuts that took years of analyzing data to discover and understand!
Please visit us at www.AccidentalAnalyst.com for articles, our free newsletter and upcoming training events.
Quotes
This is a wonderful book, filled with practical advice.
Business people who are struggling to make sense of their data
will find it accessible and directly applicable to their work—
a great resource for building analytical prowess.
Stephen Few, best-selling author of "Show Me the Numbers" and "Now You See It"
Finally, a book that clearly explains the fundamentals of business analytics!
I wish that I had this book at the start of my career as a data analyst.
Tim Latendress, Financial Analyst
This book is an amazing resource for regular business people
who want to make sense of their data and take charge of their business!
It provides simple yet comprehensive coverage of business analytics.
Diego Saenz, President, Petplace and former CIO of Pepsi Latin America
Authors
Eileen McDaniel, PhD, is Co-Founder and Managing Partner of Freakalytics, LLC, specializing in analytical training and short-term projects that empower people to get the most out of their data and take decisive action to solve problems in their daily work. She is co-author of Rapid Graphs with Tableau Software 7 and the Rapid Dashboards Reference Card, also available as a mobile app, and leads the development of course training materials. Working in both scientific research and business, Eileen realized that business analysts needed a formal, step-by-step method similar to the one scientists use to collect and analyze their data. This inspired her to develop the seven-step framework for data analysis found in The Accidental Analyst.
Stephen McDaniel is passionate about helping people understand, present and take action with their data. He is co-author of multiple books and courses including SAS® for Dummies and Rapid Graphs with Tableau Software 7. Stephen has been on the Faculty of The American Marketing Association and The Data Warehouse Institute and is currently Director of Analytic Product Management at Tableau Software and Principal Analyst at Freakalytics, LLC.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Eileen McDaniel is Co-Founder and Managing Partner of Freakalytics, LLC, specializing in educational materials and analytical training that empower people to get the most out of their data and take decisive action to solve problems in their daily work. She leads the development of training manuals and other publications, consults on short-term marketing research projects, and prepares and presents sessions given at both public conferences and internal company workshops. As a scientific researcher with a PhD in Ecology, she won multiple awards for excellence in both research and teaching, including one on Capitol Hill from the U.S. Congress. She designed and implemented studies in which she collected and analyzed data from disparate sources to offer novel approaches to resource management. Her research experience evolved into an interest in green or eco-marketing analytics and completion of an MBA Certificate in Marketing Analytics. She is co-author of “Rapid Graphs with Tableau Software 7”, and the “Rapid Dashboards Reference Card and App”. Eileen’s unique expertise in science and business led her to realize that although scientists have a formal, step-by-step method to collect and analyze their data, business analysts lack a similar plan. This realization inspired the framework for data analysis used in “The Accidental Analyst”. Stephen McDaniel is Co-Founder and Principal Analyst of Freakalytics, LLC. He has over 20 years of experience as a statistician, analyst, data architect, instructor, data miner, consultant, software innovator and author. He has been a faculty member at The Data Warehouse Institute (TDWI) and with the American Marketing Association (AMA) and has led data warehousing, business intelligence and advanced analytic teams at Tableau Software, SAS Institute, Brio Technology, Glaxo, TAP, Netflix and Loudcloud. Stephen is lead author of multiple versions of “SAS for Dummies”, “Rapid Graphs with Tableau Software 7”, and the “Rapid Dashboards Reference Card and App”. At Freakalytics, he was the founder of Tableau’s worldwide training program with Eileen, providing public and onsite hands-on analytic training. He has worked with and been an invited instructor at many leading organizations including Target, State Farm, Eli Lilly, IMS Health, Boeing, American Express, Oracle, Intellectual Property Australia, Duke University, Fidelity Investments, US Navy CyberDefense, Brown University and The US Department of the Treasury.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
