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Confessions of a Corporate Sycophant: A Humorous Look At A Career in Public Relations - Couverture souple

Landsberg, John

 
9781480147072: Confessions of a Corporate Sycophant: A Humorous Look At A Career in Public Relations
Couverture souple
ISBN 10 : 1480147079 ISBN 13 : 9781480147072
Editeur : CreateSpace Independent Publishing Platform, 2013

Synopsis

Yes, there are hundreds of books about corporate communications with lots of great advice. If you are interested in the field, by all means read them all. However, what do you do when your company introduces a phone book with a coupon offering a discount on an abortion? How about when a newspaper does a feature story about your company, but gets the company name wrong? Would you trade a prostate exam for a TV story? John Landsberg, the owner of Bottom Line Communications, has seen and done a lot in his 25-years in corporate communications. In "Confessions of a Corporate Sycophant" he takes readers through it all in a humorous way that blends the textbook version of communications with the real world. In "Confessions" Landsberg is able to laugh when his company president wanted to change the annual report cover after it had been printed. Or when his CEO opened a speech sounding like an idiot. Why a simple walk-through before a visit by legendary broadcaster Walter Cronkite saved the day. Landsberg is able to provide solid communications tips in a light-hearted way while dealing with real-life situations. If you are in any form of communications---PR, media relations, crisis training, writing---this is a must-read book.

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À propos de l'auteur

John Landsberg has spent more than 25 years in corporate communications. During that time he has pretty much seen or done it all. He even won lots of awards in the process. Today he has his own firm, Bottom Line Communications based in Bluffton, SC, and has taught PR/Communications/Media/Marketing at the college level for a decade. A frequent guest speaker, Landsberg has a unique way of being able to provide solid, useful advice with humorous real-world examples that you won't find in a communications textbook. This book is a must-read for anyone involved in corporate communications---or anyone trying to survive in the corporate world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2013
Langue
anglais
ISBN 10 
1480147079
ISBN 13 
9781480147072
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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