Topsight—the overall understanding of the big picture—is hard to achieve in organizations. There’s too much going on, too many moving pieces. But without topsight, we have a hard time figuring out how information circulates, where it gets stuck, and how we can get it unstuck.
Topsight is hard to get—but you can get it. I know: I’ve been achieving topsight into various organizations for the last 15 years. Along the way, I’ve developed an approach in which I gather clues, confirm details, model social interactions, and use all of these to systematically achieve topsight. Read this book and you’ll learn how to
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I'm a professor of rhetoric and writing at The University of Texas at Austin. There, I study workplaces and how people circulate information through them. My first book, Tracing Genres through Organizations, was published by MIT Press in 2003 and was named NCTE's 2004 Best Book in Technical or Scientific Communication. My second book, Network, was published in 2008 by Cambridge University Press.
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