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Entrepreneurship from Theory to Fact - Obstacles and Challenges in the Case of Sonia Amer - Couverture souple

Amer, Sonia

 
9781482828085: Entrepreneurship from Theory to Fact - Obstacles and Challenges in the Case of Sonia Amer
Couverture souple
ISBN 10 : 1482828081 ISBN 13 : 9781482828085
Editeur : PartridgeSingapore, 2014

Synopsis

A real story of being an entrepreneur. Obstacles may face any inexperienced business person. Sonia Amer is an example of an entrepreneur's new ventures, designs, manufactures, and marketing of ladies' leather handbags, registered in Beirut in March of 2009. Operations started in Kuwait with a capital of $120,000 invested, with an expansion plan to include more countries within the coming five years. While implementing the business plan, barriers started appearing: the worldwide economic crisis of 2008, very high competition, deep funding problems, high manufacturing prices, finishing problems, obvious brand resistance, dissatisfied customers, lack of awareness and wrong advertisement campaigns were implemented (Brown, 2006).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A real story of being an entrepreneur. Obstacles may face any inexperienced business person. Sonia Amer is an example of an entrepreneur's new ventures, designs, manufactures, and marketing of ladies' leather handbags, registered in Beirut in March of 2009. Operations started in Kuwait with a capital of $120,000 invested, with an expansion plan to include more countries within the coming five years. While implementing the business plan, barriers started appearing: the worldwide economic crisis of 2008, very high competition, deep funding problems, high manufacturing prices, finishing problems, obvious brand resistance, dissatisfied customers, lack of awareness and wrong advertisement campaigns were implemented (Brown, 2006).

Biographie de l'auteur

Sonia Amer-Lebanese, author and painter, MBA holder from the University of Wales; besides the "Entrepreneurship, from Theory to Fact - Obstacles and Challenges in the Case of Sonia Amer " Sonia has five Arabic published books, including poems, short stories, and novels, in addition to many literary readings in the Arabic newspapers and magazines.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
PartridgeSingapore
Date d'édition
2014
Langue
anglais
ISBN 10 
1482828081
ISBN 13 
9781482828085
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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