Fundraising: Principles and Practice - Couverture souple

Worth, Michael J.

Couverture souple

ISBN 10 : 1483319520 ISBN 13 : 9781483319520

Editeur : SAGE Publications, Inc, 2015

Synopsis

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 

A propos du livre

À propos de l'auteur

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public

Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governance

and management of nonprofit organizations and to philanthropy and fundraising.

Dr. Worth served as vice president for development and alumni affairs at the George Washington University and

previously as director of development at the University of Maryland. Earlier in his career, he was assistant to the president

at Wilkes University and director of development at DeSales University. As vice president at the George Washington

University, he planned and directed two major campaigns and provided support to the board of trustees.

In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including six

previous editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and

Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising,

Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns:

New Directions for Colleges and Universities (2022).

Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam’s Kitchen, an

organization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young

Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraising

with colleges and universities, national associations and institutions, and nonprofit organizations in various fields

and sectors.

He holds a BA from Wilkes University, an MA in economics from American University, and a PhD in higher education

from the University of Maryland.

À propos de la quatrième de couverture

Taking a balanced perspective and applied approach, this text encourages you to think critically about issues in fundraising and philanthropy to prepare you for a career in the nonprofit sector.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1483319520
• ISBN 13: 9781483319520
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 476
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible