Applied Survey Sampling - Couverture souple

Blair, Edward; Blair, Johnny

Couverture souple

ISBN 10 : 1483334333 ISBN 13 : 9781483334332

Editeur : SAGE Publications, Inc, 2015

Synopsis

Written for students and researchers who wish to understand the conceptual and practical aspects of sampling, Applied Survey Sampling, by Edward A. Blair and Johnny Blair, is designed to be accessible without requiring advanced statistical training. It covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate sampling principles and procedures, the book thoroughly covers the fundamentals of modern survey sampling, and addresses recent changes in the survey environment such as declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.

A propos du livre

À propos des auteurs

Edward Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and previously served on the U.S. Census Bureau Advisory Committee. He has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology.

Johnny Blair is an independent consultant. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc., where he directed the Cognitive Testing Laboratory. He has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He has been a member of the Design and Analysis Committee, which provides statistical advice for the National Assessment of Educational Progress (NAEP), often referred to as The Nation’s Report Card. He has served on National Research Council panels to assess major government-sponsored surveys. His research publications include many book chapters and over 50 articles in academic journals and in the Proceedings of the Joint Statistical Meetings of the American Statistical Association Section on Survey Methods. He served two terms on the editorial board of Public Opinion Quarterly and is a frequent peer reviewer for several other research journals.

 

À propos de la quatrième de couverture

Providing readers with non-technical and applied explanations of both conceptual and practical aspects of sampling, this book covers the changing technology landscape of survey research and big data.

Détails de l'édition

• Éditeur: SAGE Publications, Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1483334333
• ISBN 13: 9781483334332
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 251
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible