Mass Communication: Living in a Media World - Couverture souple

Hanson, Ralph E.

Couverture souple

ISBN 10 : 1483344754 ISBN 13 : 9781483344751

Editeur : SAGE Publications Inc, 2015

Synopsis

Skills to Succeed in Today’s Media World  

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.

A propos du livre

À propos de l'auteur

Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1483344754
• ISBN 13: 9781483344751
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 458
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible