Articles liés à Management Consultants’ Acceptance of Internet...

Management Consultants’ Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance - Couverture souple

Amofa PhD, Kennedy K

 
9781483451299: Management Consultants’ Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance
Couverture souple
ISBN 10 : 1483451291 ISBN 13 : 9781483451299
Editeur : Lulu Publishing Services, 2016

Synopsis

The Internet continues to offer businesses new tools to enhance infrastructure-and new Web analytics technology (WAT) is helping organizations aggregate and integrate online user behavior data for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants' acceptance of WAT. The study sought input from almost three hundred management consultants, and the results show a positive correlation among the determinants, including effort expectations, performance expectations, social influence, facilitating conditions, and behavioral intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions can predict sixty-two percent of the behavior intention of management consultants to accept WAT...

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Présentation de l'éditeur

The Internet continues to offer businesses new tools to enhance infrastructure-and new Web analytics technology (Wat) is helping organizations aggregate and integrate online user behavior data for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (Utaut) premises to provide empirical evidence to support management consultants' acceptance of Wat. The study sought input from almost three hundred management consultants, and the results show a positive correlation among the determinants, including effort expectations, performance expectations, social influence, facilitating conditions, and behavioral intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions can predict sixty-two percent of the behavior intention of management consultants to accept Wat. . .

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu Publishing Services
Date d'édition
2016
Langue
anglais
ISBN 10 
1483451291
ISBN 13 
9781483451299
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible