Management Consultants' Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance - Couverture rigide

Amofa PhD, Kennedy K

 
9781483451312: Management Consultants' Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance
Couverture rigide
ISBN 10 : 1483451313 ISBN 13 : 9781483451312
Editeur : Lulu Publishing Services, 2016

Synopsis

The Internet continues to offer businesses new tools to enhance infrastructure-and new Web analytics technology (WAT) is helping organizations aggregate and integrate online user behavior data for management operations and strategic planning. This research study developed a model based on unified theory of acceptance use of technology (UTAUT) premises to provide empirical evidence to support management consultants' acceptance of WAT. The study sought input from almost three hundred management consultants, and the results show a positive correlation among the determinants, including effort expectations, performance expectations, social influence, facilitating conditions, and behavioral intentions. In fact, performance expectancy, effort expectancy, social influence, and facilitating conditions can predict sixty-two percent of the behavior intention of management consultants to accept WAT...

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Éditeur
Lulu Publishing Services
Date d'édition
2016
Langue
anglais
ISBN 10 
1483451313
ISBN 13 
9781483451312
Reliure
Relié
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781483451299: Management Consultants’ Acceptance of Internet Technology: An Empirical Study of the Determinants of Web Analytics Technology Acceptance

Edition présentée

ISBN 10 :  1483451291 ISBN 13 :  9781483451299
Editeur : Lulu Publishing Services, 2016
Couverture souple