Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't. - Couverture souple

Arkalgud, Ujwal; Partridge, Jason

 
9781483465203: Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.
Couverture souple
ISBN 10 : 1483465209 ISBN 13 : 9781483465203
Editeur : Lulu Publishing Services, 2017

Synopsis

Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you’ll discover: Why polls keep getting politics all wrong Why online shopping isn’t what’s killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.

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Éditeur
Lulu Publishing Services
Date d'édition
2017
Langue
anglais
ISBN 10 
1483465209
ISBN 13 
9781483465203
Reliure
Broché
Nombre de pages
154
Coordonnées du fabricant
non disponible
Personne responsable
non disponible