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Synopsis
Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. "Get Your Price!" is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.
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À propos de l?auteur
Michael Chase is a veteran of the capital equipment industry and the president of Tekcess International, a consulting firm that helps capital equipment companies grow and compete. Mike is also the author of "Equipped to Win" and publishes "Equipped", a monthly management newsletter for capital equipment professionals. To learn more about Mike and Tekcess International, visit www.tekcess.com
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Get Your Price!: Value-Based Strategy for Capital Equipment Companies
Edité par
BOOKBABY, 2016
ISBN 10 : 1483569527
ISBN 13 : 9781483569529
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Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Sehr gut. Gebraucht - Sehr gut - ungelesen,als Mängelexemplar gekennzeichnet, mit leichten Mängeln an Schnitt oder Einband durch Lager- oder Transportschaden -Capital equipment professionals, do you want more customers at higher prices Are your customers treating your products like commodities Are your competitors' getting more aggressive Do you crave more persuasive marketing messages Does your sales team need help defending prices If you answered yes to any of these, then this book is for you. 'Get Your Price!' is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 222 pp. Englisch. N° de réf. du vendeur INF1000247150
Quantité disponible : 1 disponible(s)
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Get Your Price!: Value-based Strategy for Capital Equipment Companies
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 222 pages. 9.25x6.00x0.75 inches. In Stock. N° de réf. du vendeur 1483569527
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Get Your Price!: Value-Based Strategy for Capital Equipment Companies (1)
Edité par
BookBaby, 2016
ISBN 10 : 1483569527
ISBN 13 : 9781483569529
Ancien ou d'occasion
Couverture souple
Vendeur : Goodwill of Colorado, COLORADO SPRINGS, CO, Etats-Unis
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Etat : Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! N° de réf. du vendeur 466U1G001UY3
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Get Your Price!: Value-Based Strategy for Capital Equipment Companies (1)
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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paperback. Etat : New. New. book. N° de réf. du vendeur ERICA82914835695276
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