Get Your Price!: Value-based Strategy for Capital Equipment Companies - Couverture souple

Chase, Michael

 
9781483569529: Get Your Price!: Value-based Strategy for Capital Equipment Companies
Couverture souple
ISBN 10 : 1483569527 ISBN 13 : 9781483569529
Editeur : BookBaby, 2016

Synopsis

Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. "Get Your Price!" is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Michael Chase is a veteran of the capital equipment industry and the president of Tekcess International, a consulting firm that helps capital equipment companies grow and compete. Mike is also the author of "Equipped to Win" and publishes "Equipped", a monthly management newsletter for capital equipment professionals. To learn more about Mike and Tekcess International, visit www.tekcess.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
BookBaby
Date d'édition
2016
Langue
anglais
ISBN 10 
1483569527
ISBN 13 
9781483569529
Reliure
Broché
Nombre de pages
222
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781483565804: Get Your Price!: Value-Based Strategy for Capital Equipment Companies

Edition présentée

ISBN 10 :  1483565807 ISBN 13 :  9781483565804
Editeur : BookBaby, 2016
Couverture rigide