Articles liés à Earn It: Building Your Bank's Brand One Relationship...

Earn It: Building Your Bank's Brand One Relationship at a Time - Couverture rigide

Ryden, Carl; Wells, Dallas; Young, Jim

 
9781483594972: Earn It: Building Your Bank's Brand One Relationship at a Time
Couverture rigide
ISBN 10 : 1483594971 ISBN 13 : 9781483594972
Editeur : Bookbaby, 2017

Synopsis

It's a tough time to be a bank. Banks were once associated with "It's a Wonderful Life." Now it's "The Big Short" and "Too Big to Fail." And they're facing a new world of greater regulation and stiffer competition. To survive, and even thrive, banks have to rebuild their brands - one customer relationship at a time. To do this, banks must rethink their approach to commercial pricing: The value they place on it; the strategies they use; the people and the tools they use to execute those strategies. To get pricing right, banks have to begin with the lender/customer interaction and work backward from there, always keeping the process focused on strengthening the bond between the banker and the borrower. That's what we believe at PrecisionLender. It's something we feel so strongly that we were compelled to put our philosophy into words, in this book. Whether you're a community banker, or working at a multinational money center, Earn It has lessons and advice you can use to change your bank's bottom line - and its future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Carl Ryden, Co-Founder and Chief Executive Officer of PrecisionLender, has deployed pricing management solutions in hundreds of financial institutions ranging in size from $50 million in assets to over $180 billion in assets. In addition to his work in authoring and developing PrecisionLender's loan pricing system, Carl actively provides strategic consulting to PrecisionLender clients. His breadth of experience and passion for technology, finance, strategy, and software development enable him to address risk-based pricing from a unique perspective. Carl has an MBA from MIT Sloan School of Management, a Master's Degree in Electrical and Computer Engineering from MIT and a BS in Electrical Engineering from NC State University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bookbaby
Date d'édition
2017
Langue
anglais
ISBN 10 
1483594971
ISBN 13 
9781483594972
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible