Articles liés à The Entrepreneur's Guide to Marketing with PURLs

The Entrepreneur's Guide to Marketing with PURLs - Couverture souple

Capuzzi, Michael M.

 
9781484150641: The Entrepreneur's Guide to Marketing with PURLs

Synopsis

The Entrepreneur's Guide to Marketing with PURLs gives business owners and entrepreneurs a proven blueprint for tapping into the power of personalized marketing with personalized URLs or PURLs. PURLs are a software technology which allows personalized, 1:1 marketing content to be created and used both in direct mail campaigns and online marketing campaigns. By personalizing your marketing with PURLs, you will grab more attention and get more readership, which are the critical first steps in any successful marketing campaign. Any type of business owner, professional or marketer can use PURLs successfully and this book will show you how! The author is nine year PURL marketing veteran and shares his insights and strategies on how to effectively use PURLs in your marketing campaigns.

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À propos de l'auteur

Mike Capuzzi has helped entrepreneurs, business owners and marketers all around the world improve their marketing with his unique take on direct-response marketing and copywriting. Mike is internationally recognized as direct marketing expert and throughout his 19 years in marketing and 15 years as a consultant, Mike has helped entrepreneurs, Internet marketers, copywriters and business owners create profitable marketing campaigns and get outrageous response boosts. His techniques and strategies have been used around the world by thousands of offline and online marketers alike with tremendous results.

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