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Synopsis
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurApress
- Date d'édition2017
- ISBN 10 1484228286
- ISBN 13 9781484228289
- ReliureBroché
- Langueanglais
- Numéro d'édition1
- Nombre de pages160
- Coordonnées du fabricantnon disponible
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Introduction to Google Analytics: A Guide for Absolute Beginners
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Introduction to Google Analytics: A Guide for Absolute Beginners
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Apress 01/n /21 J, 2017
ISBN 10 : 1484228286
ISBN 13 : 9781484228289
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Introduction to Google Analytics: A Guide for Absolute Beginners
Edité par
Apress 01/n /21 J, 2017
ISBN 10 : 1484228286
ISBN 13 : 9781484228289
Ancien ou d'occasion
Couverture souple
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781484228289
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Introduction to Google Analytics: A Guide for Absolute Beginners
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Introduction to Google Analytics: A Guide for Absolute Beginners
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Introduction to Google Analytics: A Guide for Absolute Beginners
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Introduction to Google Analytics
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Introduction to Google Analytics: A Guide for Absolute Beginners (Paperback or Softback)
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ISBN 10 : 1484228286
ISBN 13 : 9781484228289
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Introduction to Google Analytics
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Written for absolute beginners and new learnersWritten in easy-to-understand, conversational languageProvides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills. N° de réf. du vendeur 150705980
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