Social Media Analytics Strategy: Using Data to Optimize Business Performance - Couverture souple

Gonçalves, Alex

 
9781484231012: Social Media Analytics Strategy: Using Data to Optimize Business Performance
Couverture souple
ISBN 10 : 1484231015 ISBN 13 : 9781484231012
Editeur : Apress, 2017

Synopsis

Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete
Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights
Helps you navigate the sometimes confusing social media market to find what services truly have value

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Alex Gonçalves works for Quintly (professional social media analytics), training and providing analytics to social media teams around the world from global companies such as Peugeot & Citroen, Danone, Autodesk, and Monster Energy, as well as from global PR agencies such as Ogilvy, Leo Burnett, Publicis, Mediacom, Mindshare, Havas, and many others. Alex's global experience combined with his professional experience has given him an understanding of the different contexts of digital marketing around the world. He has lived in the United States, Germany, England, Czech Republic, Portugal, and Brazil. He currently lives in the United States, where he continues to expand his work and help professionals improve their use of social media analytics.





Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Apress
Date d'édition
2017
Langue
anglais
ISBN 10 
1484231015
ISBN 13 
9781484231012
Reliure
Broché
Numéro d'édition
1
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781484231036: Social Media Analytics Strategy: Using Data to Optimize Business Performance

Edition présentée

ISBN 10 :  1484231031 ISBN 13 :  9781484231036
Editeur : Apress, 2017
Couverture souple