Social Media Analytics Strategy: Using Data to Optimize Business Performance - Couverture souple

Fox, April Ursula

 
9781484283059: Social Media Analytics Strategy: Using Data to Optimize Business Performance
Couverture souple
ISBN 10 : 1484283058 ISBN 13 : 9781484283059
Editeur : Apress, 2022

Synopsis

Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete
Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights
Helps you navigate the sometimes confusing social media market to find what services truly have value

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À propos de l?auteur

April Ursula Fox comes from a background in business, general and social media marketing, data analytics, and educational psychology, delivering analytics solutions and specialized training to global organizations and marketing agencies around the world. With names such as Autocad, Oracle, Samsung, Peugeot & Citroen, Danone, Nestle, Ogilvy, Leo Burnett, Havas, among many others, April has expanded the understanding of data gathering and analysis with significant impact to the workflow and performance of data-infused teams.

Today, April is moving further into the educational aspect of her work, dedicated to studies in educational psychology and all of the components that affect human learning and growth. Within this new focus, April understands that despite our incredible technological evolution, there is still a key human component that will ultimately make or break the performance of an individual or a team. Such interest moves April into the pursuit of the understanding of the intersectionality of the components of the human condition, or how all aspects of our lives will affect us within different contexts of performance. These studies will likely inform our future technological developments, and the way we learn and become experts in using technology to enhance our living experience.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Apress
Date d'édition
2022
Langue
anglais
ISBN 10 
1484283058
ISBN 13 
9781484283059
Reliure
Broché
Numéro d'édition
2
Nombre de pages
332
Coordonnées du fabricant
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