Synopsis
Shows you how to use analytics to make data-based decisions, grow social channels, and effectively compete
Teaches you what data is, where it is found, how it is aggregated, and how it produces value and insights
Helps you navigate the sometimes confusing social media market to find what services truly have value
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
April Ursula Fox comes from a background in business, general and social media marketing, data analytics, and educational psychology, delivering analytics solutions and specialized training to global organizations and marketing agencies around the world. With names such as Autocad, Oracle, Samsung, Peugeot & Citroen, Danone, Nestle, Ogilvy, Leo Burnett, Havas, among many others, April has expanded the understanding of data gathering and analysis with significant impact to the workflow and performance of data-infused teams.
Today, April is moving further into the educational aspect of her work, dedicated to studies in educational psychology and all of the components that affect human learning and growth. Within this new focus, April understands that despite our incredible technological evolution, there is still a key human component that will ultimately make or break the performance of an individual or a team. Such interest moves April into the pursuit of the understanding of the intersectionality of the components of the human condition, or how all aspects of our lives will affect us within different contexts of performance. These studies will likely inform our future technological developments, and the way we learn and become experts in using technology to enhance our living experience.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Social Media Analytics Strategy: Using Data to Optimize Business Performance
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
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paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_447959793
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Social Media Analytics Strategy: Using Data to Optimize Business Performance, 2nd Edition
Edition internationaleVendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-209301
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Social Media Analytics Strategy : Using Data to Optimize Business Performance
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Etat : New. N° de réf. du vendeur 44550359-n
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Social Media Analytics Strategy: Using Data to Optimize Business Performance (Paperback or Softback)
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Apress 7/27/2022, 2022
ISBN 10 : 1484283058
ISBN 13 : 9781484283059
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Paperback or Softback. Etat : New. Social Media Analytics Strategy: Using Data to Optimize Business Performance. Book. N° de réf. du vendeur BBS-9781484283059
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Social Media Analytics Strategy: Using Data to Optimize Business Performance
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Social Media Analytics Strategy: Using Data to Optimize Business Performance
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Social Media Analytics Strategy : Using Data to Optimize Business Performance
Edité par
Apress, 2022
ISBN 10 : 1484283058
ISBN 13 : 9781484283059
Ancien ou d'occasion
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Social Media Analytics Strategy (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They dont go into the everyday details and also dont touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What Youll Learn Get a clear view of the available data for social media marketing and how to access all of itMake use of data and information behind social media networks to your favorKnow the details of social media analytics tools and platforms so you can use any tool in the marketApply social media analytics to many different real-world use casesObtain tips from interviews with professional marketers and founders of social media analytics platformsUnderstand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781484283059
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Social Media Analytics Strategy : Using Data to Optimize Business Performance
Edité par
Apress, 2022
ISBN 10 : 1484283058
ISBN 13 : 9781484283059
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Social Media Analytics Strategy: Using Data to Optimize Business Performance
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