A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1484825985I5N00
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Vendeur : Patrico Books, Apollo Beach, FL, Etats-Unis
paperback. Etat : Good. Ships Out Tomorrow! N° de réf. du vendeur 260614017
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Vendeur : Picky Books, Akron, OH, Etats-Unis
Paperback. Etat : Near Fine. No Jacket. Some extremely minor wear - this is a really nice copy. ISBN-13 9781484825983. N° de réf. du vendeur 251107010
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008750017
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
Paperback. Etat : Brand New. 146 pages. 11.00x8.50x0.33 inches. This item is printed on demand. N° de réf. du vendeur zk1484825985
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Vendeur : Bookbot, Prague, Rébublique tchèque
Softcover. Etat : As New. Leichte Kratzer / Abnutzungen / Druckstellen. A series of letters from renowned copywriter Gary C. Halbert to his son Bond, these insights were once part of a paid premium and have since become a cult classic among marketers and copywriters. The letters transcend typical sales advice, offering a heartfelt approach that combines personal wisdom with actionable strategies for persuading customers. This work is not just a guide to selling; it provides invaluable lessons on navigating life's challenges. The content is accessible and practical, allowing readers to implement strategies immediately for tangible results in their marketplace. Many successful direct response marketers credit Halbert with shaping their careers, and for many, this collection is a treasured resource. The Boron Letters are frequently revisited by copywriters and marketers due to their timeless relevance, addressing the unchanging aspects of human psychology that drive purchasing decisions. The recommendation is simple: read the first chapter to immerse yourself in Halbert's insights, and you will likely find yourself compelled to continue. After applying the lessons, you may join the ranks of those who revisit this classic time and again. If you haven't yet acquired your copy, now is the time to do so--you won't regret it. N° de réf. du vendeur 1e0d6b20-a4d9-4e90-87d5-800aa349ed0c
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Vendeur : LeLivreVert - envoi suivi, Eysines, France
Etat : fine. Photo non contractuelle. Envoi rapide et soigné. N° de réf. du vendeur 9781484825983_5734_ZM66
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