Writing -- As Readers Want It! - Couverture souple

Berkheimer, Mr. Darrell E.

 
9781484958056: Writing -- As Readers Want It!

Synopsis

Tips, techniques, procedures and ideas for improving all types of writing, including business writing, are provided by this self-help guidebook. Much of today’s writing is not keeping pace with other developments in communication – and publication sales have suffered. We are living in a fast-paced world while reading remains a slow-paced activity. As the second sentence in the Foreword states: “This book emphasizes the most basic principle in marketing – that people won’t buy whatever you’re selling unless it’s attractive to them!” So this manual cites techniques that help to capture and hold the reader’s interest, plus some of the best ways to become published.

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À propos de l?auteur

For 28 years, the author filled writing and editor positions at daily newspapers in Pennsylvania, Utah, Georgia, Texas and New Mexico. He was managing editor at three of those papers. He received writing awards in Utah and Texas. He also provided writing and editing services, using the business title Effective Communications. His other books include “Stories from The Golden Throne – a Crusader” and “Abuses in Trucking – Why All of Us Pay More!” He was born and raised in York County, Pennsylvania – part of an area commonly referred to as Pennsylvania Dutch Country. He studied Business Communications at Temple University, Philadelphia, and began his newspaper career with his hometown daily paper – The York Dispatch. Several of his articles on writing and newspaper work have been published by Editor & Publisher magazine.

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