Design Thinking at Work: How Innovative Organizations Are Embracing Design - Couverture souple

Dunne, David

Couverture souple

ISBN 10 : 1487548788 ISBN 13 : 9781487548780

Editeur : University of Toronto Press, 2021

Synopsis

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges that organizations face when developing creative strategies to innovate and solve problems. Now available for the first time in paper, Design Thinking at Work explores how many organizations have embraced "design thinking" as a fresh approach to fundamental problems, and how it may be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

A propos du livre

À propos de l'auteur

David Dunne is Professor and Director of MBA Programs at the Peter B. Gustavson School of Business, University of Victoria.

Détails de l'édition

• Éditeur: University of Toronto Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1487548788
• ISBN 13: 9781487548780
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne