The Innovation Navigator: Transforming Your Organization in the Era of Ai - Couverture rigide

Marion, Tucker; Fixson, Sebastian

 
9781487571214: The Innovation Navigator: Transforming Your Organization in the Era of Ai
Couverture rigide
ISBN 10 : 1487571216 ISBN 13 : 9781487571214
Editeur : University of Toronto Press, 2025

Synopsis

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation. 
With the rise of artificial intelligence, digital design, and collaborative platforms, organizations face new opportunities and challenges in managing their innovation processes. Renowned entrepreneurial academics Tucker Marion and Sebastian Fixson present a comprehensive update to their groundbreaking guide, including new chapters on AI's role in enhancing creativity, decision-making, and product development; new metrics for managing innovation; and thoughts on employee skill development. The second edition of The Innovation Navigator also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI.
This updated edition provides practical frameworks for applying AI across the original four key innovation modes – specialist, venture, community, and network – and offers insights on adopting multimodal strategies to stay ahead in today's competitive environment. Whether you're a corporate leader or a novice entrepreneur, this book will equip you with the tools to navigate the challenges of AI-driven digital transformation and seize new opportunities in a powerfully evolving market.

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À propos des auteurs

Tucker J. Marion is an associate professor of entrepreneurship and innovation at Northeastern University.



Sebastian Fixson is the associate dean of Academic Programs and Innovation at the F.W. Olin Graduate School of Business and a professor of Innovation and Design at Babson College.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Toronto Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1487571216
ISBN 13 
9781487571214
Reliure
Relié
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible