Synopsis
I: Principles and Techniques.- 1 Marketing Principles and Behavioral Medicine: An Overview.- 2 Social Marketing of Health Behavior.- 3 Analyzing Markets.- 4 Developing Marketing Programs.- II: Applications.- 5 The National High Blood Pressure Education Program: An Example of Social Marketing in Action.- 6 Social Marketing and Community Health Promotion: The Stanford Heart Disease Prevention Program.- 7 Marketing Health to Employees: The Johnson & Johnson Live for Life Program.- 8 Health Marketing in a Hospital Setting: The Behavioral Medicine Clinic.
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