Back to the Future of Marketing: PRovolve or Perish - Couverture souple

Kotsolios, Georgios

 
9781490704180: Back to the Future of Marketing: PRovolve or Perish
Couverture souple
ISBN 10 : 1490704183 ISBN 13 : 9781490704180
Editeur : TraffordSG, 2014

Synopsis

Based on the author's past and present professional experiences, this book takes readers on a journey to the future of retail marketing after thoroughly examining and dissecting a number of theoretical, yet highly relevant and plausible scenarios as to the evolution of marketing and its various disciplines. Using the advent of technology as the catalyst for the cataclysmic changes professed in his book, together with a series of real-life examples most marketeers and PR professionals would find easy to associate and empathise with, his writing resonates with anyone having the faintest of interests in shopping as a consumer, albeit focusing heavily on the retail and marketing sectors from a professional career standpoint. Readers who service the PR industry will find it irresistible, marketeers will certainly be thought-provoked and challenged while retailers may find it riveting, familiar, insightful and informative. With strong and creative analogies from the world of football, readers with an interest in the sport will attain higher levels of message comprehension and literally satisfaction. Straddling between fact and fiction as it seamlessly and effortlessly oscillates between business and football narratives, his writing brings to life an exciting new genre of book that deserves your attention.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Based on the author's past and present professional experiences, this book takes readers on a journey to the future of retail marketing after thoroughly examining and dissecting a number of theoretical, yet highly relevant and plausible scenarios as to the evolution of marketing and its various disciplines. Using the advent of technology as the catalyst for the cataclysmic changes professed in his book, together with a series of real-life examples most marketeers and PR professionals would find easy to associate and empathise with, his writing resonates with anyone having the faintest of interests in shopping as a consumer, albeit focusing heavily on the retail and marketing sectors from a professional career standpoint. Readers who service the PR industry will find it irresistible, marketeers will certainly be thought-provoked and challenged while retailers may find it riveting, familiar, insightful and informative. With strong and creative analogies from the world of football, readers with an interest in the sport will attain higher levels of message comprehension and literally satisfaction. Straddling between fact and fiction as it seamlessly and effortlessly oscillates between business and football narratives, his writing brings to life an exciting new genre of book that deserves your attention.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
TraffordSG
Date d'édition
2014
Langue
anglais
ISBN 10 
1490704183
ISBN 13 
9781490704180
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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Brakel
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Allemagne

Autres éditions populaires du même titre

9781482898163: Back to the Future of Marketing: PRovolve or Perish

Edition présentée

ISBN 10 :  1482898160 ISBN 13 :  9781482898163
Editeur : PartridgeSingapore, 2014
Couverture souple